We’ve taken the top questions we’ve been asked about newsletters and compiled them here for reference.
Analytics
Email Addresses
General
Lists
Sending Newsletter
Templates
General
- How do I get Mailster?
- The Mailster plugin needs to be enabled on a site. To request it, email WebServices@ahc.ufl.edu and include the URL of the website where you want Mailster added
- How do I start a campaign?
- Select “Newsletter” from the main WordPress menu on the left and then select “New Campaign”
- Does my campaign automatically save?
- No, you must select “Update” in the top right of the campaign screen to save the changes you have made
- Can you change the size of a photo?
- Yes, if you select the photo you can change the size
- If there is text next to the photo, the text will not move with the photo, it will just create more space in between them
- Can you remove certain aspects of a module?
- Yes, you can remove an image and a link by selecting them and clicking “Remove Element”
- Why did my text disappear?
- If you remove all of the text for a certain section, it may not allow you to select that section again
- You can try to undo the action, or you may have to recreate the module
- Why are some of my headlines not in the same format?
- If you are copying and pasting text into the headline section, it will sometimes change the format of the headline
- This issue will not always show when you send yourself a test, only when you send the newsletter to your list
- In order to avoid this, it is recommended that you type in your headlines
Lists
- What are lists?
- If you send newsletters to the same group regularly, you can subscribe them to your list and select that list to send to
- Can I send to multiple lists at the same time?
- Yes! You can select multiple lists from the menu on the right while in your campaign
Email Addresses
- How can I upload email addresses to send to?
- If you are only adding a few emails you can go to “Subscribers” and click “Add New” at the top
- If you are mass uploading you can add emails through “Manage Subscribers” and upload a CSV file of the emails
- When uploading it will ask you to assign columns to a designated tag, so over the column that has emails you will select “Email”
Analytics
- Will I receive analytics on the newsletter if I send to a listserv?
- Sort of. You will receive some analytics such as total number of clicks, but you will not be able to see how many people viewed the newsletter. In Mailster, a listserv appears in the system as one user. So when one person on the listserv opens the email, the system counts that as an open rate of 100%.
- For a more accurate open rate, you will need to subscribe all unique email addresses to the list(s) you are sending to so the system can identify each email address as a separate user
Templates
- What templates are available?
- There are four UF Health templates available to use and can be selected under “Base”
- Each template is slightly different, so look at the options each template provides
- We recommend using the “UF Health – Orange” template
- Can you mix templates?
- No, each template’s modules can only be used in its own template
Sending Newsletter
- Can I send a test email?
- Yes, you can email yourself a test of what the newletter will look like and test any links
- It is highly encouraged to send yourself a test before sending out your newsletter since there could be slight differences between the version you are editing and the email that is sent
- How do I send my newsletter?
- There are two options for sending your newsletter
- You can set a date and time for your newsletter to automatically start sending on the right side menu under the “Delivery” tab
- You can start sending your newsletter immediately by clicking “Send now” on the right side menu under the “Save” tab
- There are two options for sending your newsletter
- Can I edit the web version of the newsletter after sending the campaign?
- No, after sending your campaign you will no longer be able to edit it, even the web version
- If you want to make a change to the web version you will have to
- Duplicate your campaign
- Make the change
- Use the new permalink (located at the top of the campaign) for your web version