Core Fonts
Our communications use different typefaces that work together to bring our story to life. Together, these typefaces create a clear hierarchy and keep our content legible and engaging. Each has strengths, so use the following section to guide your typographic choices.
IBM Plex Sans is the primary workhorse for our communications. It is a clean, friendly typeface that can be used for virtually any typographic application. IBM Plex Sans pairs well with our more expressive accent typeface.
Source Serif is our serif typeface. We use it for pieces that require a more classic, academic feeling. It works well for longs runs of text, callouts, and other supporting copy.
Anybody is our display typeface. It performs well in headlines and pairs well with IBM Plex Sans and Source Serif. It is appropriate for brief callouts, factoids, and numbers. It is also suitable for adding emphasis.
For more information on how these fonts are used, as well as alternative options, please visit the UF Brand Center’s Typography section.
Download Fonts
All University of Florida core brand fonts are open source and can be downloaded from Google Fonts.